Why I'm building this.

Draft — Charlie to review

Charlie Plourde

I'm Charlie Plourde. I started coaching at 18. My first client lost 25 lb.

Before that, I spent a long time doing it wrong myself. New program, new plan, new Monday. What finally worked wasn't more motivation. It was a system I could actually live with, every day.

Most men I talk to aren't lazy. They know exactly what to do. The day gets away, a thought talks them out of it, and next Monday becomes the plan again.

I coach men 1:1, and I can only reach so many that way. New Debut is the system for everyone else: your morning, your plan and your proof, in one place, every day.

It isn't my coaching in an app. It's the daily system that helps you keep the promise you made yourself.

What I believe.

  • Effort beats motivation.Motivation shows up after you start, not before.
  • Consistency beats intensity.A plan you'll follow beats a perfect one you won't.
  • Clarity comes from starting.You don't need it figured out. You need to move.

Looking for 1:1 coaching with me? That's a separate program, run personally, and not part of the app.

Learn about 1:1 coaching →

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