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Better every day

21 client transformations

Keep the promise you made yourself.

New Debut is the daily system for men who know what to do and keep not doing it. Mind first. Then body. Then the man you said you'd be.

Launching January 2027 · iPhone

  • Seila −5 LB
  • Eric −15 LB
  • Elijah RECOMP · 3 MO
  • Sebastian −35 LB
  • Abdullah −40 LB
  • William RECOMP · 6 MO
  • Alex −16 LB
  • Diogo −15 LB
  • Cesar −7 LB
  • Daan −35 LB
  • Lucas BENCH 155×10 → 225×8
  • Brayden −75 LB
  • Jonah −23 LB
  • Anthony −25 LB
  • Dave −20 LB
  • Josan −13 LB
  • Ezra +12 LB
  • Jeremy −17 LB
  • Sheldon RECOMP · 60 DAYS
  • Francois +3 LB
  • Apple Watch
  • Apple Health
  • WHOOP
  • Oura
  • Garmin
  • Ultrahuman
  • Health Connect Android · soon

Connects with what you already wear

Stop sabotaging the man you’re trying to become.

You don’t need more motivation. You need a way to catch the thoughts that talk you out of it, and proof that you’re changing.

  • Hear it.

    Your morning and night audio repeats who you’re becoming, in your name, every day.

  • Catch it.

    The belief audit finds the one thought holding you back this week and takes it apart.

  • Prove it.

    Every promise you keep lands in your proof bank, so on a bad day you have evidence, not excuses.

Your plan moves when life does.

Built around your body, your goals and your week, and rebuilt the moment your week changes.

  • Built for you.

    Training, calories and macros made from your body, your goals and your schedule, from day one.

  • Changes with you.

    Bad sleep, missed workout, busy week? The plan rebuilds itself instead of making you start over.

  • Everything in one place.

    Training, food, water, caffeine and your wearable, so there’s nothing else to download.

The toolkit

Eleven tools. Zero excuses.

  • Affirmation audio

    • PLUS
    • FREE SAMPLE DURING ONBOARDING

    Your morning starts with your name. Audio that tells you who you’re becoming, every morning and every night.

  • Focus mode

    • PLUS

    Lock the apps that steal your day. Get the hour back.

    APP BLOCKING · PENDING APPLE APPROVAL

  • AI coach

    • FREE · 3 MSGS/DAY
    • UNLIMITED ON PLUS

    Your coach knows your goals, your habits and your numbers. Ask “am I actually making progress?” and get a real answer, not a canned one.

  • Menu Hack

    • PLUS

    Pull up to any drive-thru. It finds the order that fits your macros, so eating out stops being the excuse.

  • Adaptive plans

    • FREE PLAN
    • AI-BUILT ON PLUS
    • WEEKLY AUTO-REVIEW ON PRO

    Bad sleep, missed session, brutal week. Your plan rebuilds around it instead of making you start over.

    SYNCS WITH WEARABLES · HOME SCREEN WIDGETS

  • Friends & leaderboards

    • FREE

    The people around you are the strongest habit system ever built. Share goals, cheer each other on, climb the board.

  • Belief audit

    • PLUS

    Find the one thought running your week. Question it, take it apart, and write the one you actually want.

  • Strength training

    • FREE

    Know exactly what to lift today and what you lifted last time. Every set, every PR, on record.

  • Nutrition tracking

    • FREE
    • PHOTO SCAN ON PLUS

    Scan the barcode or snap the plate. Macros, water and caffeine fill themselves in.

    MACROS · WATER · CAFFEINE · ALCOHOL

  • Journal

    • VOICE JOURNAL ON PLUS

    Talk, don’t type. Say how the day went and it becomes a clean page you can look back on.

  • Breathwork & meditation

    • FREE

    Five, ten or fifteen minutes to reset. Guided and quiet, built for the guy who thinks he can’t sit still.

  1. Your morning starts with your name. Audio that tells you who you’re becoming, every morning and every night.

    • FREE SAMPLE DURING ONBOARDING

  2. Lock the apps that steal your day. Get the hour back.

    APP BLOCKING · PENDING APPLE APPROVAL

  3. Your coach knows your goals, your habits and your numbers. Ask “am I actually making progress?” and get a real answer, not a canned one.

    • UNLIMITED ON PLUS

  4. Pull up to any drive-thru. It finds the order that fits your macros, so eating out stops being the excuse.

  5. Bad sleep, missed session, brutal week. Your plan rebuilds around it instead of making you start over.

    • AI-BUILT ON PLUS
    • WEEKLY AUTO-REVIEW ON PRO

    SYNCS WITH WEARABLES · HOME SCREEN WIDGETS

  6. The people around you are the strongest habit system ever built. Share goals, cheer each other on, climb the board.

  7. Find the one thought running your week. Question it, take it apart, and write the one you actually want.

  8. Know exactly what to lift today and what you lifted last time. Every set, every PR, on record.

  9. Scan the barcode or snap the plate. Macros, water and caffeine fill themselves in.

    • PHOTO SCAN ON PLUS

    MACROS · WATER · CAFFEINE · ALCOHOL

  10. Talk, don’t type. Say how the day went and it becomes a clean page you can look back on.

  11. Five, ten or fifteen minutes to reset. Guided and quiet, built for the guy who thinks he can’t sit still.

Take back what's taking you.

Name the habit you want gone. New Debut tracks it, shows you your streak away from it, and gets you through the hard moments.

Tracks drinks per day and dry streaks. Helps with a weekly limit you set, and a reset when a night goes sideways.

When it’s hard, message Charlie. On Pro, he reads every message and replies daily.

From the men already doing it.

Brayden In and out of shape his whole life

−75 lb 7 months

Daan Found the plan simple enough to stick to

−35 lb 3 months

Sebastian Sure this program would fail like the rest

−35 lb 4 months

Anthony Firefighter on a firehouse diet

−25 lb about 4 months

Jonah Already dieting and training, not moving

−23 lb 60 days

Dave Wanted to like the man in the mirror again

−20 lb 2 months

Abdullah A fitness coach who couldn’t get himself lean

−40 lb under 5 months

Jeremy Steady, logged progress week after week

−17 lb over his time in the program

Alex Training moved so his evenings stayed free

−16 lb 60 days

Eric Stronger lifts, leaner frame

−15 lb 2 months

Diogo Fine all day, gone by night

−15 lb 4 months

Josan Lost the weight in two months

−13 lb 2 months

Ezra Wanted size, got accused of steroids

+12 lb 2 months

Lucas Strong already, stuck on love handles

−7 lb 2 months

Cesar Works rotating shifts, now off Tums and Prilosec

−7 lb his first month

William Swimmer who wanted his training to carry over

−5 lb 6 months

Seila Stopped second-guessing in the gym

−5 lb 1 month

Elijah NFL cheerleader, full body recomp

−3 lb under 3 months

Francois Back to building after beating cancer

+3 lb 2 months

Sheldon Full recomp in 60 days

−3 lb 60 days

Get in before the doors open.

  • First access. In before the public, January 2027.

  • The founding price. The lowest New Debut will ever cost, sent to you first.

  • A vote. Help pick what gets built next.

  • The founding badge. On your profile, for good.

Founding price revealed to confirmed members · 7 days after launch

Join the founding list

Your data stays yours.

Every connection is your choice. Your health data is never sold and never used for ads, and you can delete everything from Settings, anytime.

  • Opt-in only
  • Never sold
  • Delete anytime

Before you ask.

  • January 2027 on iPhone. Founding members get the exact date first, by email. If the date moves, you’ll hear it from Charlie before anyone else, and your founding price still holds.

  • iPhone first. Android follows a few weeks after. After you confirm your email, pick “Tell me when Android is ready” and you’ll get an email the day it’s out.

  • There’s a free version, and paid plans billed by Apple. Founding members get the founding price first, by email, before launch.

  • You pay the founding price for your first year. After that it renews at the public annual price unless you cancel. Apple handles billing and sends a reminder before renewal.

  • iPhone Settings → your name → Subscriptions → New Debut. Two taps. You keep access until the end of the period you paid for.

  • Yes. 5 days on Plus or Pro, and you’ll get a reminder the day before it ends. Cancel and you drop to the free version, keeping your streak and everything you’ve built.

  • Yes. Your personal morning and night audio uses a calm AI voice that says your name and is built from your goals. The free practice you’ll hear after you confirm is recorded by Charlie himself.

  • No. New Debut is the app: self-guided, available to anyone. Charlie’s 1:1 coaching is a separate program with him personally. Learn about 1:1 coaching →

  • No. It works on its own. If you have an Apple Watch or another wearable, connect it and your plan adjusts to your sleep and activity.

  • You choose what to connect. It’s never sold or used for ads, and you can delete everything from Settings. Full details are in the Privacy Policy.

  • Charlie Plourde. He started coaching at 18 and built New Debut for the men who need a system, not another pep talk. Read his story →

  • Check Promotions or Spam for an email from Charlie Plourde with the subject “Confirm your spot on the founding list.” Still nothing? Re-enter your email above and tap resend, or email support.

Become the man you promised.

Launching January 2027 · iPhone

Join the founding list